NAMM Announces Believe in Music Week: The Global Gathering to Unite and Support the Industry 

We hope this message finds you safe and healthy. I’m writing to share news that, in light of the COVID-19 pandemic, and with the health and safety of attendees as first priority, we will not be able to safely gather at The NAMM Show in California at the beginning of 2021.

Although we cannot be together in person, NAMM and The NAMM Foundation will be bringing the world together virtually during Believe in Music Week, beginning January 18, 2021. Believe in Music Week, the global gathering to unify and support the people who bring music to the world, will include NAMM Foundation signature events such as The Grand Rally for Music Education, GenNext, Music Education Days and the Nonprofit Management Institute. With the opportunity to gather and connect with people from around the world, The NAMM Foundation will also host conversations and events concerning Music and Social Justice and Music and Wellness.

In the months prior to Believe in Music, The NAMM Foundation will host online events with leaders in music education, collegiate, K-12, community and nonprofit sectors who will inspire, problem-solve, and lead and support us through this challengingand often very creativetime. All events will build to the global industry gathering the week of January 18, 2021.

Please watch and share Believe in Music newsin the coming weeks. We have an important opportunity to expand our outreach and engagement with music makers everywhere, and I hope you will join us.

We are grateful for all that you do to connect through music.


Mary Luehrsen
Executive Director 
The NAMM Foundation

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